thedsgnblog:

Popular Bruketa&Žinić OM   |   http://http://popular.rs

“We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points. In addition to the previous, this way of typography usage in creating packaging design is not so common within the domestic market, which makes it more differentiated when it comes to competition. While creating the typography characters, we tried to add a particular handmade touch to it, which is a characteristic of the entire range of SOFI organic products.”

Popular Bruketa&Žinić OM is an advertising agency created as a result of partnership between two creative agencies – Popular Belgrade and Bruketa&Žinić OM Zagreb The agency specializes in strategic planning, offline and online market communication, branding and design.

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